We can talk all day about employer branding – and we often do. My friend Lars Schmidt has a definition that I like (and shamelessly use): “Your employer brand, at its core, is the shared values and employee experiences of your organization.” The important part of that definition, in my estimation, is “employee experiences”: the most critical and often overlooked part of the equation. Branding is often the sparkly part of HR. There are keynote speakers talking about it, talent acquisition experts in charge of Employer Branding departments, and loyal devotees acting like evangelical preachers while rolling out EB initiatives …