Numbers are easy*. Anyone can take an employee survey and make something of it: response rate is obvious, unhappy and engaged answers easily coded. We can chart results and turn them into reports and pretty infographics with a bare minimum of effort. 77% of employees hate the food in the cafeteria! 31% of millennials in Townsville stay for the beanbags! Numbers, saving us from too much thinking since forever. Unfortunately, numbers are also simple. Surveys in particular condense a whole heap of potentially mind-blowing information into a single, easily digestible figure. Say I discover that only 31% of employees think …
Why response rate matters more than score
Pop quiz! What’s going to be more useful to you in the long run: a high engagement survey score with a low response rate, or a low engagement score with a high response rate? High engagement is good, right? Low is bad? You want to know if you have a highly engaged workforce, so you need as many survey responses as you can get. Ideally 100%. Definitely more than the 10-15% you can expect from surveying complete strangers. Response rate matters. Surveys are an average of opinions… of those who bother responding When do you leave a hotel review online? …
Open source employee engagement
Employee engagement has become an industry centered around surveys. Companies compete on who has the best, the biggest, the most comprehensive solution – despite the fact there’s not much difference between any of them. After all, there’s only so many ways to ask employees how engaged they are in their work… Because survey companies are competing on proprietary knowledge, a couple of things are going to happen. Firstly they need to find a special something that sets them apart from the competition, which requires R&D. Then they need to hire sales and marketing guys to tell everyone what that difference …