We see it every year. Swarms of people create their New Year’s resolutions with the intention of changing their lives for good. These efforts start out with high hopes and strong intentions, yet ~90% of them fail. Forrester projects that 85% of EX measurement efforts – the first and most important step of improving EX – will also fail in 2019. What do New Year’s resolutions and EX improvement efforts have in common? And why do the majority of efforts result in failure? Avoid these seven common New Year’s resolution pitfalls 1. Short-term focus Most resolutions have a near-term scope. …