Employee engagement has become an industry centered around surveys. Companies compete on who has the best, the biggest, the most comprehensive solution – despite the fact there’s not much difference between any of them. After all, there’s only so many ways to ask employees how engaged they are in their work… Because survey companies are competing on proprietary knowledge, a couple of things are going to happen. Firstly they need to find a special something that sets them apart from the competition, which requires R&D. Then they need to hire sales and marketing guys to tell everyone what that difference …